So God Made a Farmer (Video)

Every year, the Super Bowl is anticipated as much for the advertising as it is for the game. One ad received an overwhelming response immediately after airing. It featured the poignant address “So God Made a Farmer,” by the late radio personality Paul Harvey. The blogosphere was set ablaze, Twitter experienced a tweetstorm. No other commercial even seemed to compare. Even ABC news covered the responsiveness of the audience nationwide. The commercial touched a collective nerve.

The blaze of response to the commercial shows that people are hungry for meaning in their work. The core values of hard work and sacrifice are respected and admired. The Bible is full of examples of hard work but the beautiful pictures shown during the commercial highlighting the Farmer's rough hands and the beautiful landscape are reminiscent of the beauty of work we find in Song of Songs. The work of farming goes all the way back to the Garden of Eden, where God commissions Adam and Eve, like the farmer in the commercial, to tend.

Transcript:

And on the 8th day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer.

God said, "I need somebody willing to get up before dawn, milk cows, work all day in the fields, milk cows again, eat supper and then go to town and stay past midnight at a meeting of the school board." So God made a farmer.

"I need somebody with arms strong enough to rustle a calf and yet gentle enough to deliver his own grandchild. Somebody to call hogs, tame cantankerous machinery, come home hungry, have to wait lunch until his wife's done feeding visiting ladies and tell the ladies to be sure and come back real soon -- and mean it." So God made a farmer.

God said, "I need somebody willing to sit up all night with a newborn colt. And watch it die. Then dry his eyes and say, 'Maybe next year.' I need somebody who can shape an ax handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make harness out of haywire, feed sacks and shoe scraps. And who, planting time and harvest season, will finish his forty-hour week by Tuesday noon, then, pain'n from 'tractor back,' put in another seventy-two hours." So God made a farmer.

God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain clouds and yet stop in mid-field and race to help when he sees the first smoke from a neighbor's place. So God made a farmer.

God said, "I need somebody strong enough to clear trees and heave bails, yet gentle enough to tame lambs and wean pigs and tend the pink-combed pullets, who will stop his mower for an hour to splint the broken leg of a meadow lark. It had to be somebody who'd plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed and rake and disc and plow and plant and tie the fleece and strain the milk and replenish the self-feeder and finish a hard week's work with a five-mile drive to church.

"Somebody who'd bale a family together with the soft strong bonds of sharing, who would laugh and then sigh, and then reply, with smiling eyes, when his son says he wants to spend his life 'doing what dad does.'" So God made a farmer.